Post by sumiseo558899 on Nov 7, 2024 9:36:12 GMT
The digital economy is gradually penetrating new industries. If until recently digital seemed far from the industrial sphere, then automation, robotics, the Internet of Things with neural networks and artificial intelligence are increasingly penetrating and transforming industry. The result of this influence was the emergence of the term Industry 4.0, which touches on issues of automation of production and logistics networks.
Industry 4.0 is shaping industrial content writing service
trends towards fully automated production, controlled by intelligent systems in real time and in constant interaction with the external environment, including different enterprises and companies. Digital technologies in the industrial sector of the Russian economy are an opportunity for growth that will help companies reduce costs, increase the flexibility of logistics chains and increase efficiency.
At the same time, Russia has a well-developed information and telecommunications network and Internet penetration is at the level of the world's leading economies. Startups and new digital services are actively used in the country's economy, which provides good opportunities for conservative industries.
It's important to remember that digital business leaders stand out from their competitors in two ways:
how they use digital technologies in their work, especially when interacting with customers and suppliers;
how intensively their employees use digital tools in their daily activities.
We understand perfectly well that modern Russian enterprises and industrial holdings are in different situations, opportunities and use digital technologies differently. Most industrialists are conservative and have a poor understanding of the digital economy. Digital inequality exists not only between national economies, but also within the industry.
Let's look at 7 different reasons why this lag exists and how to fix it:
Reason one – Personnel. The industrial sector is distinguished by the fact that a significant portion of employees aged 40+ work there, who are conservative about the use and understanding of digital technologies. At the same time, the specifics of the industrial sector do not allow for the easy lure of specialists from other areas where digital tools have taken root. Companies need to develop their own personnel and their competencies. By the way, according to some of our clients, the limiting factor in the implementation of digital tools in their business is the lack of a sense of urgency and the feeling of excessive complexity of this process. It is necessary to start working together with universities, train employees and understand that for the implementation of any project, people come first.
Reason two - Fear of external assistance. Surprisingly, the state actively helps businesses develop digital competencies and integrate into the digital economy. Conferences, seminars and trainings are held in every region, where engineers, marketers and strategists are looking for solutions for developing the industrial sector in modern conditions. Another common situation is the fear of external consultations from digital agencies. Having faced a wave of "agencies that guarantee successful success" about 10 years ago, many manufacturing companies, disappointed in the results of cooperation, refuse to "step on the same rake again". At the same time, many miss the point that a layer of a couple of dozen agencies has appeared in Russia, including Original Works, which specializes in working with industry, manufacturers and dealers of their products.
Reason three - Automation of the entire product life cycle. Often, our colleagues in industrial holdings do not understand that the digitalization of business processes affects not only the Internet, but also all analytical and management systems of the company. To increase the competitiveness of the enterprise, automation should begin with R & D and end with such processes as equipment disposal. A comprehensive approach is needed, since replacing some cements with modern ones will not lead to the desired result, no matter how hard you try. Of course, this does not negate the planning and phased implementation of digital technologies, but the strategy must be comprehensively understood.
Reason 4 - Focus on promising technologies. After understanding the overall situation at the enterprise, you need to focus on promising technologies, and not waste your time on the "tasty and pleasant". The following digital technologies are being implemented most quickly in manufacturing, industrial, and mining enterprises: business analytics and data analysis using neural networks; the Internet of Things (IoT); computer security systems; Internet marketing systems with integration into the company's CRM system. Focusing on promising technologies will allow you to manage the implementation process and quickly receive the first dividends from implementation.
Reason five - Integration of systems. There are different data management systems in the industry that are poorly integrated with each other. The digital economy implies the autonomy of such systems, but they must be integrated when exchanging information with each other. This situation is especially common in large holdings with different enterprises in different regions, where there are many domestic and foreign management systems. Domestic systems are underestimated, but they lack flexibility in matters of integration with Western systems and services. The enterprise needs to build a clear information system that will allow not only all departments to work, but also with suppliers and customers. Internet technologies can act as a good intermediary and solution for medium-sized industrial businesses.
Reason six – Analytics. Business analytics based on working with large volumes of data allows optimizing product quality, saving energy and increasing equipment performance. But for this, it is necessary to build analytics in the company. In our work, we often encounter a situation when a company does not even have end-to-end analytics in Internet marketing, and money for Internet promotion is simply burned, not to mention analytics of the enterprise's business processes.
Reason 7 - The company's presence on the Internet. The most pressing problem, since many manufacturing companies make websites on the fly, do not update them for years, do not update the information. You come across websites where you will not find prices, contacts, but you will find, for example, broken links. UX design, end-to-end analytics, sales funnels, SEO settings, competent content marketing - these are things that must be implemented on your website, otherwise potential customers transfer the "decrepitness and dullness" of your website to your products and the quality of work. Believe me, I say this knowing the situation. Among the cases of our agency were businesses selling factories in the construction industry, and we know "how difficult it is to sell a turnkey factory via the Internet", and we know how to do it. Factories, cars, machine tools, parts, and almost any equipment - all this can be sold using Internet marketing.
I am confident that a comprehensive approach to analyzing your company's digital presence on the Internet will help you soberly assess the current situation, and if gaps are identified in this area, make the right management decisions and keep up with the times.
Industry 4.0 is shaping industrial content writing service
trends towards fully automated production, controlled by intelligent systems in real time and in constant interaction with the external environment, including different enterprises and companies. Digital technologies in the industrial sector of the Russian economy are an opportunity for growth that will help companies reduce costs, increase the flexibility of logistics chains and increase efficiency.
At the same time, Russia has a well-developed information and telecommunications network and Internet penetration is at the level of the world's leading economies. Startups and new digital services are actively used in the country's economy, which provides good opportunities for conservative industries.
It's important to remember that digital business leaders stand out from their competitors in two ways:
how they use digital technologies in their work, especially when interacting with customers and suppliers;
how intensively their employees use digital tools in their daily activities.
We understand perfectly well that modern Russian enterprises and industrial holdings are in different situations, opportunities and use digital technologies differently. Most industrialists are conservative and have a poor understanding of the digital economy. Digital inequality exists not only between national economies, but also within the industry.
Let's look at 7 different reasons why this lag exists and how to fix it:
Reason one – Personnel. The industrial sector is distinguished by the fact that a significant portion of employees aged 40+ work there, who are conservative about the use and understanding of digital technologies. At the same time, the specifics of the industrial sector do not allow for the easy lure of specialists from other areas where digital tools have taken root. Companies need to develop their own personnel and their competencies. By the way, according to some of our clients, the limiting factor in the implementation of digital tools in their business is the lack of a sense of urgency and the feeling of excessive complexity of this process. It is necessary to start working together with universities, train employees and understand that for the implementation of any project, people come first.
Reason two - Fear of external assistance. Surprisingly, the state actively helps businesses develop digital competencies and integrate into the digital economy. Conferences, seminars and trainings are held in every region, where engineers, marketers and strategists are looking for solutions for developing the industrial sector in modern conditions. Another common situation is the fear of external consultations from digital agencies. Having faced a wave of "agencies that guarantee successful success" about 10 years ago, many manufacturing companies, disappointed in the results of cooperation, refuse to "step on the same rake again". At the same time, many miss the point that a layer of a couple of dozen agencies has appeared in Russia, including Original Works, which specializes in working with industry, manufacturers and dealers of their products.
Reason three - Automation of the entire product life cycle. Often, our colleagues in industrial holdings do not understand that the digitalization of business processes affects not only the Internet, but also all analytical and management systems of the company. To increase the competitiveness of the enterprise, automation should begin with R & D and end with such processes as equipment disposal. A comprehensive approach is needed, since replacing some cements with modern ones will not lead to the desired result, no matter how hard you try. Of course, this does not negate the planning and phased implementation of digital technologies, but the strategy must be comprehensively understood.
Reason 4 - Focus on promising technologies. After understanding the overall situation at the enterprise, you need to focus on promising technologies, and not waste your time on the "tasty and pleasant". The following digital technologies are being implemented most quickly in manufacturing, industrial, and mining enterprises: business analytics and data analysis using neural networks; the Internet of Things (IoT); computer security systems; Internet marketing systems with integration into the company's CRM system. Focusing on promising technologies will allow you to manage the implementation process and quickly receive the first dividends from implementation.
Reason five - Integration of systems. There are different data management systems in the industry that are poorly integrated with each other. The digital economy implies the autonomy of such systems, but they must be integrated when exchanging information with each other. This situation is especially common in large holdings with different enterprises in different regions, where there are many domestic and foreign management systems. Domestic systems are underestimated, but they lack flexibility in matters of integration with Western systems and services. The enterprise needs to build a clear information system that will allow not only all departments to work, but also with suppliers and customers. Internet technologies can act as a good intermediary and solution for medium-sized industrial businesses.
Reason six – Analytics. Business analytics based on working with large volumes of data allows optimizing product quality, saving energy and increasing equipment performance. But for this, it is necessary to build analytics in the company. In our work, we often encounter a situation when a company does not even have end-to-end analytics in Internet marketing, and money for Internet promotion is simply burned, not to mention analytics of the enterprise's business processes.
Reason 7 - The company's presence on the Internet. The most pressing problem, since many manufacturing companies make websites on the fly, do not update them for years, do not update the information. You come across websites where you will not find prices, contacts, but you will find, for example, broken links. UX design, end-to-end analytics, sales funnels, SEO settings, competent content marketing - these are things that must be implemented on your website, otherwise potential customers transfer the "decrepitness and dullness" of your website to your products and the quality of work. Believe me, I say this knowing the situation. Among the cases of our agency were businesses selling factories in the construction industry, and we know "how difficult it is to sell a turnkey factory via the Internet", and we know how to do it. Factories, cars, machine tools, parts, and almost any equipment - all this can be sold using Internet marketing.
I am confident that a comprehensive approach to analyzing your company's digital presence on the Internet will help you soberly assess the current situation, and if gaps are identified in this area, make the right management decisions and keep up with the times.