Post by zeesun on Mar 9, 2024 6:58:51 GMT
Demand Gen campaigns available from October '23 Starting in October, Google Ads will introduce a significant update to its Discovery campaigns, transforming them into what will be known as “Demand Gen” campaigns. This change is not just a simple rebranding, but an advancement that integrates a higher level of artificial intelligence to improve the performance of advertising campaigns. What are? Demand Gen campaigns are designed to do much more than traditional Discovery campaigns. While the latter were mainly focused on increasing the visibility of the brand or product, Demand Gen goes further: they aim to stimulate demand.
This is where Oman Telegram Number Data the term "Demand Gen" comes from, which stands for "demand generation". How do they work? Artificial intelligence plays a crucial role in Demand Gen campaigns. AI analyzes a wide range of data and user behaviors to place ads more effectively. Not only does this mean you have more 'creatives' available (i.e. various forms and formats of ads), but these will also be more targeted and relevant to the audience you want to reach. Distribution Platforms Demand Gen campaigns will be nearly all-encompassing and will appear across various Google platforms, including YouTube in-feed, YouTube Discover Shorts, Gmail and in the Google News Feed. This expansion of platforms offers the opportunity to reach an even broader audience. According to various research, YouTube, with its more than 3 billion active users per month, presents a unique opportunity to intercept users who are actively looking for goods or services.
Including YouTube as one of the channels for Demand Gen campaigns therefore offers enormous potential to increase both visibility and demand. In summary, the new Google Ads Demand Gen campaigns represent a step forward in the ability to connect companies with interested consumers, thanks to the advanced use of artificial intelligence and multi-platform distribution. With these new features, the tools are now available to not only increase the visibility of your brand, but also stimulate stronger demand among your target audience. Request a consultation Do you think this topic could be useful for the growth of your business? Fill out the form to be contacted by an expert from our team. Together you will find the solution best suited to your needs.
This is where Oman Telegram Number Data the term "Demand Gen" comes from, which stands for "demand generation". How do they work? Artificial intelligence plays a crucial role in Demand Gen campaigns. AI analyzes a wide range of data and user behaviors to place ads more effectively. Not only does this mean you have more 'creatives' available (i.e. various forms and formats of ads), but these will also be more targeted and relevant to the audience you want to reach. Distribution Platforms Demand Gen campaigns will be nearly all-encompassing and will appear across various Google platforms, including YouTube in-feed, YouTube Discover Shorts, Gmail and in the Google News Feed. This expansion of platforms offers the opportunity to reach an even broader audience. According to various research, YouTube, with its more than 3 billion active users per month, presents a unique opportunity to intercept users who are actively looking for goods or services.
Including YouTube as one of the channels for Demand Gen campaigns therefore offers enormous potential to increase both visibility and demand. In summary, the new Google Ads Demand Gen campaigns represent a step forward in the ability to connect companies with interested consumers, thanks to the advanced use of artificial intelligence and multi-platform distribution. With these new features, the tools are now available to not only increase the visibility of your brand, but also stimulate stronger demand among your target audience. Request a consultation Do you think this topic could be useful for the growth of your business? Fill out the form to be contacted by an expert from our team. Together you will find the solution best suited to your needs.