Post by account_disabled on Mar 5, 2024 8:29:19 GMT
How do you create a list of keywords to start positioning your site? We started to see in the previous article ( you can read it by clicking here ) what you need to know about keywords and what are the first steps to take when we want to set up an Adwords campaign and we don't have the slightest idea of which keywords to choose. Today we try to answer the most frequently asked questions. HOW TO FIND AND CHOOSE KEYWORDS Where do I find my keywords? Taking inspiration from what has already been said , let's say that there are several possibilities: Brainstorming.
Try to mentally write down all the words Hong Kong Telegram Number Data you would put in the search engine if you were to search for your product. Google Keyword Planner. Here you will find the Adwords tool that Google makes available for free through which you can easily have a good starting point. The same SERP as Google. After each search, at the bottom of the page under all the results, Google suggests "related searches", other words that have been searched for by other users along with the query you just made. Simple, not conclusive, but worth a try. Let's go back to point 2 and see how the Keyword Planner works in a little more detail: Click "Search for new keyword and ad group ideas" Select your product or service Enter your site that the campaign will target Select your product category Refine your search using the other options At this point the tool will return some (or many) keywords.
The advice is to play as much as possible with the refinement of the search until satisfactory keywords are returned. Then we have 2 things to do: click on the tab (under the graph) " keyword ideas" and on the right choose to download the excel. Remember to select when prompted "segment statistics by month" to have the traffic data generated by each keyword in the past (one column for each month). In this way you can try to read the trend of each word and know if it has increased its reach in recent months or has gradually been forgotten. add the keywords to the plan (small arrow on the right of each line) and choose to download the Excel with all the words and data that they bring with them.
Try to mentally write down all the words Hong Kong Telegram Number Data you would put in the search engine if you were to search for your product. Google Keyword Planner. Here you will find the Adwords tool that Google makes available for free through which you can easily have a good starting point. The same SERP as Google. After each search, at the bottom of the page under all the results, Google suggests "related searches", other words that have been searched for by other users along with the query you just made. Simple, not conclusive, but worth a try. Let's go back to point 2 and see how the Keyword Planner works in a little more detail: Click "Search for new keyword and ad group ideas" Select your product or service Enter your site that the campaign will target Select your product category Refine your search using the other options At this point the tool will return some (or many) keywords.
The advice is to play as much as possible with the refinement of the search until satisfactory keywords are returned. Then we have 2 things to do: click on the tab (under the graph) " keyword ideas" and on the right choose to download the excel. Remember to select when prompted "segment statistics by month" to have the traffic data generated by each keyword in the past (one column for each month). In this way you can try to read the trend of each word and know if it has increased its reach in recent months or has gradually been forgotten. add the keywords to the plan (small arrow on the right of each line) and choose to download the Excel with all the words and data that they bring with them.