Post by mdkabila on Mar 11, 2024 5:40:37 GMT
Facebook's similar audiences seem like magic: they allow you to reach new customers who don't yet know your brand but who have very similar characteristics and behaviors to those who have already chosen you in the past. An audience profiled in this way has more chances of being interested in your hotel and your offer compared to the classic detailed Facebook targeting (although far from useless), allowing you to build brand awareness and traffic generation campaigns that bring good results with low costs. How to create a lookalike audience on Facebook? First of all, we need to decide who the initial audience on which we want to build our "lookalike audience" is.
When creating custom audiences, Facebook gives us many sources to draw from. The most common ways to build a hotel campaign are Denmark Phone Number the guest file or the traffic tracked with the Facebook pixel from your official website. For hotels with a booking engine capable of tracking events during all booking phases, it is also possible to create an audience made up only of those who have booked, or those who have entered certain check-in and check-out dates in the search. If you aim to increase overall engagement on Facebook, creating an audience based on interactions could be the basis for an interesting experiment. Once you've created your custom audience, simply import it as the basis for your lookalike audience.
By selecting a specific location, we can open up to the public of another country that we have not yet managed to reach or strengthen our presence in places where we already have a good customer base. The slider at the bottom allows us to decide the size of the audience and, in the case of hotels, it is best not to move it from the first position. Otherwise we risk having an audience that is too broad and not as uniform as we would like. By showing the advanced options, however, it is possible to create two or more similar audiences to check how they perform in A/B tests. Creating a Lookalike audience takes a few minutes to process, but it will remain available in your Facebook asset library forever.
When creating custom audiences, Facebook gives us many sources to draw from. The most common ways to build a hotel campaign are Denmark Phone Number the guest file or the traffic tracked with the Facebook pixel from your official website. For hotels with a booking engine capable of tracking events during all booking phases, it is also possible to create an audience made up only of those who have booked, or those who have entered certain check-in and check-out dates in the search. If you aim to increase overall engagement on Facebook, creating an audience based on interactions could be the basis for an interesting experiment. Once you've created your custom audience, simply import it as the basis for your lookalike audience.
By selecting a specific location, we can open up to the public of another country that we have not yet managed to reach or strengthen our presence in places where we already have a good customer base. The slider at the bottom allows us to decide the size of the audience and, in the case of hotels, it is best not to move it from the first position. Otherwise we risk having an audience that is too broad and not as uniform as we would like. By showing the advanced options, however, it is possible to create two or more similar audiences to check how they perform in A/B tests. Creating a Lookalike audience takes a few minutes to process, but it will remain available in your Facebook asset library forever.