Post by sumaiyasumi8855 on Oct 30, 2024 6:19:40 GMT
According to our latest Annual Social Media Study 2022 that we have carried out for IAB Spain, the number of influencers on social media has increased slightly in 2022, with Instagram being the social network where influencers are followed the most. In addition, 47% of users consider the influencers they follow to be credible . How can we then take advantage of this trend to grow our brand? What other platforms should we take into account when developing marketing actions with influencers? In this article we give you all the answers. Keep reading!
What is influencer marketing?
How bulk sms marketing influencer marketing can help your brand grow
New trends in influencer marketing
New channels in influencer marketing
What is influencer marketing?
influencer marketing is a marketing technique that allows us to detect which opinion leaders can help us as a brand to connect with our target audience in a more natural and spontaneous way , thus bringing us closer to achieving our goals.
These types of activations do not necessarily have to be linked to a purely sales objective. Actions with influencers can bring us closer to any of the objectives we set ourselves: brand recognition, engagement, lead capture, traffic, sales… How? By outlining a creative strategy focused on achieving these objectives.
How influencer marketing can help your brand grow
Elementary, my dear Watson! With a good strategic approach, influencer marketing can take your brand very far. When we talk about influencers, we are not only referring to the new digital celebrities, such as María Pombo or Verdeliss, new characters in the public sphere who entertain us with their content, give us fashion advice and show us their stylish lifestyle (which we are dying to copy).
When we talk about influencer marketing, we also talk about strategy , market niches, sales, and getting closer to our target audience in a more natural and less intrusive way. Influencers are normal people who have been able to interpret and adapt to new technologies, connecting with their followers.
Influencer marketing generates an increase in brand trust, which translates into an increase in key KPIs.
Influencer marketing improves brand reputation: influencer profiles will become the best ambassadors for your brand.
Choose profiles that perfectly fit your brand values, and focus on medium/long-term plans. The trust that this influencer has in your brand will eventually be assumed by their followers, who will become loyal users of your products and services.
New trends in influencer marketing
The digital world is evolving rapidly, and influencer marketing is constantly changing and adapting to new trends and channels that appear on the digital landscape.
If you are thinking about activating with influencer profiles, you should take these trends into account in your influencer marketing strategy:
Interactive content: users increasingly value natural content, as well as being able to participate in it and be part of the conversation that is generated.
Micro-influencers: These types of profiles have a smaller but more loyal fan base, which is why they manage to achieve a higher engagement rate. We think it's a good idea to be able to count on their support in our influencer marketing strategies!
Always-on strategies: whenever your strategic approach, objectives and budget allow it, do not hesitate to consider an always-on strategy. That is, an action with influencers that goes beyond specific moments. As we have already mentioned before, an action planned in the medium/long term with which we will try to establish long-lasting relationships with the influencer profiles and their followers, turning them into ambassadors of our brand.
New channels in influencer marketing
In addition to the Instagram platform, you can also use other new channels for your influencer strategies. We are talking about video platforms such as Tik Tok or Twitch.
Tik Tok
Tik Tok is one of the most used social networks in recent years. In fact, according to the 2022 Annual Social Media Study prepared by Elogia together with IAB Spain, Tiktok is already in the top 5 of the social networks preferred by users.
Although there is a belief that it is a social network for centennials and millennials, the truth is that this platform does not understand ages, but rather its audience is defined by attitude and the way of consuming content: Generation T. Dare to use video and participate with your brand in the trends of the moment!
Plus, TikTok isn't just a social network where you dance. TikTok is so much more! Identify a territory for your brand and exploit it to your advantage: create recipes, give advice on sustainability, show your employees' daily life in the company. The options are endless!
These are some of the brands that already use this platform. Don't be left behind and try it out!
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Twitch
Twitch is not just a channel for video game lovers. 38% of the platform's users consume other types of content. This network, which has more than 15 million active users per day, is the channel with the highest daily usage intensity (1 hour 40 min), well above the average, which is 1 hour 21 min.
The question is, how can we work this channel with influencers?
Working with Twitch influencer profiles will allow us to enter this expanding channel without having to open our own channel for the brand.
We offer you several options:
Option 1. Select a single influencer profile who works as an ambassador for your brand and talks about your product in their live content, doing unboxings for example, or showing the services you offer.
Option 2. We can also work with a panel of profiles that allow us to amplify the reach of our audience and create an event that we will broadcast through this platform, which could be a discussion or a cooking show.
An example of the success of this platform was "La velada del año 2", an event organised by the streaming company Ibai Llanos, in which the main attraction is boxing matches between highly popular people on the internet. La velada del año 2, held in June of this year, reached a record audience on this platform, reaching the peak of maximum audience with 3.2 million viewers connected to the broadcast. What is attractive about this for brands? An event of this calibre becomes a perfect showcase to show off your products or boast about sponsorships. In fact, brands such as Everlast, JD Sports, Mahou, ElPozo King or Vodafone Yu collaborated with Ibai on this occasion.
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Aside from all this, if what we want is for these influencer profiles to also help us create quality content for our social channels, we would be talking about content creators. In this other article on our blog, we tell you the main differences between influencers and content creators.
And remember! If you also want to include influencer activations in your brand's digital strategy, don't hesitate to contact us . At Elogia, as Social Media experts , we will be delighted to help you make these actions effective to help your brand achieve the goals you pursue.