|
Post by account_disabled on Dec 2, 2023 10:06:14 GMT
The importance of e-commerce in the time of Coronavirus The importance of e-commerce in the time of Coronavirus Elisa ConsigliApril 14, 2020 The Covid-19 emergency has turned purchasing dynamics and behavior upside down. Opening an e-commerce today becomes a necessity to stem the crisis and respond to new needs. THEThe Coronavirus is completely changing the daily lives of people and companies. Confined to their homes, consumers Special Data search the web for answers to their purchasing needs and see e-commerce as a means of shopping without putting their health at risk. According to data provided by GfK in Italy, in these weeks of lock down, we have had a real boom in e-commerce with an average amount of spending that has grown by +26%. The blocking of many activities and the fear of contagion has in fact led millions of Italians to choose e-commerce as their preferred purchasing channel. In this emergency context, online shops represent an effective response to the crisis and a new business opportunity in both the short and long term. Coronavirus and e-commerce: it's the right time to open an online store! The measures imposed by the Italian Government to deal with the Covid-19 emergency have included the closure of commercial activities that do not provide basic necessities. These are drastic but necessary measures to stem the spread of the epidemic. It is not yet clear how long this restrictive period will last and this should push companies and commercial activities to address their "technological shortcomings" to open up to new businesses.
|
|